Just two weeks since its launch, Emerald of Katong – a 99-year leasehold private condominium by Sim Lian Group – has already recorded exceptional sales. In an overwhelmingly positive response, 99% of its 846 units were sold over just three days, with only 13 units remaining as of Nov 30. The average price for the units sold is $2,617 per square foot.Located on Jalan Tembusu, the development saw brisk sales over the three days of its launch. VIP and multiple-unit sales were conducted on Friday, Nov 15, while a public launch was held over the weekend of Nov 16 and 17. However, after the launch, 13 buyers backed out of their purchases, leading to a shortfall of 13 units. In response, the developer held a balloting session for these units on the morning of Nov 30. The results were positive, with all 13 units being quickly snapped up. “We received over 800 expressions of interest and all 13 units were quickly purchased,” says PropNex CEO Ismail Gafoor.The launch of Emerald of Katong not only saw remarkable sales, but also had a ripple effect on other projects in the East Coast area of prime District 15. Emerald of Katong is adjacent to Tembusu Grand, a 638-unit 99-year leasehold development by City Developments Ltd (CDL) and MCL Land. Since its launch in April 2023, 52 units have been sold in November alone, bringing overall sales to 581 units or 91% to date. The average price of these units is $2,445 per square foot.Tembusu Grand: 10 latest transactionsSource: EdgeProp Buddy, URA RealisMeanwhile, at the 1,008-unit Grand Dunman by SingHaiyi, 18 units were sold since Nov 11, bringing cumulative sales to 731 units (72.5%) at an average price of $2,531 psf. This 99-year leasehold condominium on Dunman Road was launched in July 2023.Grand Dunman: 10 latest transactionsSource: EdgeProp Buddy, URA RealisEmerald of Katong’s launch has also had an impact on The Continuum, an 816-unit freehold condominium along Thiam Siew Avenue developed by joint venture partners Hoi Hup Realty and Sunway Developments. Over three consecutive days in mid-November, the development recorded strong sales, with 13 units sold on Nov 15, followed by 38 on Nov 16 and 22 on Nov 17. These three days alone saw a total of 73 units sold. In total, The Continuum saw 126 units sold from Nov 9 to Nov 30, bringing overall sales to 528 units or 64.7%. Since its launch in October 2023, the project has sold 49% of its units, leaving 51% available for purchase. “With more available units, buyers had more choices,” says Gafoor. “In comparison, many of the smaller units at Grand Dunman were already sold.”Gafoor believes that one of the main reasons for The Continuum’s strong sales is its pricing. The average price for the freehold development is $2,788 per square foot, which equates to a premium of only 6.53% over the average price of $2,617 per square foot achieved by Emerald of Katong, which has a 99-year lease. “In general, a freehold project will command at least a 15% to 20% premium over a 99-year leasehold project in the same neighbourhood,” Gafoor explains. “The homebuyers were able to see the value in this and quickly switched to The Continuum.”Emerald of Katong: 10 latest transactionsSource: EdgeProp Buddy, URA RealisAt the launch of Emerald of Katong, the highest prices per square foot were achieved by the 484-square-foot one-bedroom and 624-square-foot two-bedroom units on the higher floors, specifically from the 16th to the 21st floors. At the launch, 21 of these units sold for prices ranging from $2,901 per square foot to $2,958 per square foot according to caveats lodged.Meanwhile, at The Continuum, 13 caveats have been lodged to date showing prices that exceed $3,000 per square foot. Of these, 11 units were sold in November alone, comprising nine high-floor, two-bedroom units ranging from 646 square feet to 721 square feet, which sold for between $3,003 per square foot and $3,084 per square foot. Additionally, two smaller three-bedroom units of 872 square feet were sold for $3,003 per square foot and $3,060 per square foot respectively.Read also: Emerald of Katong hits 99% sold at launch, averaging $2,621 psfAdvertisementFor lower-floor units, several three- and four-bedroom units ranging from 1,066 square feet to 1,270 square feet were sold at prices between $2,667 per square foot and $2,681 per square foot during the past month.The Continuum: 10 latest transactionsSource: EdgeProp Buddy, URA Realis“November is shaping up to be a strong month for new home sales, providing a significant uplift for the year before the December holidays,” says Gafoor.Based on caveats lodged to date, new home sales in November have reached 2,805 units. However, this is not yet the final figure.The current numbers have already surpassed the previous peak of 2,793 monthly private new home sales recorded in March 2013, according to Huttons Asia.”The robust take-up in November will have a positive impact on the take-up rate in 2025,” says PropNex’s Gafoor. He cites the Emerald of Katong as an example: with over 800 cheques received for just 13 units on Nov 30, many unsuccessful buyers will now be seeking alternatives. “This will undoubtedly boost new home sales at the start of 2025,” he concludes.
Sim Lian Group’s Emerald of Katong saw a strong surge in sales over the course of its first fortnight since launch. With its 846 units, the development has already recorded 99% sales over just three days, with only 13 units left as of Nov 30. The average price for the units sold to date is $2,617 per square foot.Situated on Jalan Tembusu, the project saw a high volume of sales, with VIP and multiple-unit sales on Friday, Nov 15, followed by a public launch across Nov 16 and 17. However, after the launch, 13 buyers backed out of their purchases, leading to a shortfall of 13 units. In response, the developer held a balloting session for these units on the morning of Nov 30. The results were positive, with all 13 units being quickly snapped up. “We received over 800 expressions of interest and all 13 units were quickly purchased,” says PropNex CEO Ismail Gafoor.The launch of Emerald of Katong had a positive impact not just on its own sales, but also on other projects in the East Coast area of prime District 15. From 638-unit 99-year leasehold project Tembusu Grand by MCL Land and City Developments (CDL), 52 units were sold in November, bringing total sales to 581 units or 91% to date. The average price for units sold to date is $2,445 per square foot.Tembusu Grand: 10 latest transactionsSource: EdgeProp Buddy, URA RealisMeanwhile, at Grand Dunman by SingHaiyi, 18 units were sold since Nov 11, bringing cumulative sales to 731 units (72.5%) at an average price of $2,531 psf. This 99-year leasehold condominium on Dunman Road was launched in July 2023.Grand Dunman: 10 latest transactionsSource: EdgeProp Buddy, URA RealisEmerald of Katong’s launch also had a positive impact on The Continuum, an 816-unit freehold condominium along Thiam Siew Avenue. Sales were strong on three consecutive days in mid-November, with 13 units sold on Nov 15, followed by 38 on Nov 16 and 22 on Nov 17. In total, 126 units were sold between Nov 9 and Nov 30, bringing overall sales to 528 units or 64.7%. Before its launch in Oct 2023, the project had already sold 49% of its units, leaving 51% available for purchase. “With more available units, buyers had more choices,” says Gafoor. “In comparison, many of the smaller units at Grand Dunman were already sold.“The main factor driving the strong sales figures at The Continuum is its pricing, notes Gafoor. With an average price of $2,788 psf, the freehold development achieved a premium of only 6.53% above the $2,617 psf average price achieved by Emerald of Katong, which has a 99-year lease. “In general, a freehold project will command at least a 15% to 20% premium over a 99-year leasehold project in the same neighbourhood,” Gafoor explains. “The homebuyers were able to see the value in this and quickly switched to The Continuum.”Emerald of Katong: 10 latest transactionsSource: EdgeProp Buddy, URA RealisAt the launch of Emerald of Katong, the
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