BY JANICE TAN
ETC, the renowned local real estate advisory firm, has announced a significant rebranding exercise. With immediate effect, the company will now be known as ETC, a shortened version of its original name, Edmund Tie & Company. Along with the name change, ETC has also unveiled a new logo.
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According to Desmond Sim, CEO of ETC, the decision to adopt the abbreviated name was motivated by the familiarity of its clients and staff with the acronym. He also emphasized that the rebranding exercise was driven by the company’s employees, demonstrating their value and importance within the organization.
Sim further explains that the new identity is a representation of ETC’s progress as a united company and showcases their determination to shape the future of the real estate industry, both locally and regionally.
This rebranding coincides with ETC’s 30th anniversary. Since its establishment in 1995, ETC has been providing a comprehensive range of services covering all aspects of real estate asset development, from advisory and investment to management and divestment.
In other related news, Marina Bay Residences, a premium residential development, has recently undergone a $5 million revamp to enhance the living experience for its residents and increase the value of its rental prices. This follows the successful sale of three food-factory units at Pandan Loop for $11 million and the sale of Noel Building in Tai Seng for $81.18 million, which was 17% higher than the guide price. Additionally, industrial property GS Building in Balestier was recently sold for $67 million.