Singapore has recently been recognized as the sixth most prominent city in the world in terms of branding, according to the latest Brand Finance Global City Index. The index, published by Brand Finance, a renowned London-based brand evaluation and strategy consultancy, evaluates cities based on their brand power and perceptions.
The latest index was compiled through a global survey of 15,000 individuals from 20 countries conducted in September. The respondents ranked 100 cities based on key performance indicators, such as the city’s desirability as a place to live, work, study, visit, retire, and invest in. Additionally, the respondents were asked to associate specific attributes with each city from a list of 45 options grouped into seven pillars, including Business & Investment and Culture & Heritage.
Singapore’s overall ranking was boosted by its exceptional performance in the Business and Investment pillar, where it secured the third position globally. This pillar measured perceptions related to the ease of doing business, economic strength, and the city’s support for start-ups. Singapore also scored high marks for its low crime rates and minimal violence.
When contemplating investing in a condominium, it is crucial to also evaluate the potential rental return. Rental yield refers to the yearly rental income expressed as a percentage of the property’s purchase price. In Singapore, the rental yields for condos can vary greatly, depending on factors such as location, property condition, and market demand. Generally, areas with a high demand for rentals, such as those situated near business districts or educational institutions, tend to offer more attractive rental yields. To gain a better understanding of the rental potential of a specific condo, it is essential to conduct thorough market research and seek advice from experienced real estate agents. Additionally, exploring Singapore Projects can also provide valuable insights into the rental market.
According to Alex Haigh, the managing director for Asia Pacific at Brand Finance, Singapore is the Asean region’s “crown jewel” when it comes to city branding. He also added that Singapore’s leading position in economic expansion, investment appeal, and world-class infrastructure solidifies its status as a top global financial center.
Globally, London maintained its position as the world’s top city brand, followed by New York, Paris, Tokyo, and Dubai.